Privacy Policy
Effective Date: February 21, 2026
Keepr ("Keepr," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Keepr photo printing service ("Service"), including our website at thatsakeepr.com and SMS/MMS interactions.
1. Information We Collect
1.1 Information You Provide
- Phone number: Required to create an account and to send and receive SMS/MMS messages related to the Service.
- Email address: Optional; used for account recovery, email login, and security notifications.
- First and Last Name: Required as the recipient's name for delivering your photo prints.
- Shipping address: Required to deliver your photo prints.
- Payment information: Collected and processed securely by our third-party payment processor. We do not store your credit card number, CVV, or full card details on our servers.
- Photos: Images you submit via SMS/MMS and our website for printing.
1.2 Information Collected Automatically
- Device and usage data: When you visit our website, we may collect your IP address, browser type, operating system, referring URLs, and pages viewed.
- SMS metadata: Message timestamps, phone number, and message status (delivered, failed) as provided by our third-party SMS provider.
- Analytics data: We collect product analytics to understand how the Service is used and to improve user experience. Analytics are provided by third-party service providers.
2. How We Use Your Information
We use your personal information to:
- Create and manage your account.
- Process your photo submissions and fulfill print orders.
- Send transactional SMS/MMS messages, including photo confirmations, order updates, and account alerts.
- Send marketing messages, only with your separate opt-in consent.
- Process subscription payments and manage billing.
- Validate your shipping address for deliverability.
- Provide customer support.
- Detect and prevent fraud and abuse.
- Improve and develop the Service.
- Comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We share your information only with the following categories of third parties, solely as necessary to provide the Service:
- Print fulfillment partners: Your photos and shipping address, to print and deliver your orders.
- Payment processor: Your payment information, to process subscription charges.
- SMS provider: Your phone number, to send and receive messages.
- Address validation service: Your shipping address, to verify deliverability.
- Cloud infrastructure: Your data is stored and processed on secure servers in the United States.
- Analytics providers: Usage data for product improvement.
We may also disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Keepr, our users, or the public.
4. Photo Data
Photos you submit are used solely to fulfill your print orders. We store your photos on secure servers for the duration necessary to process and ship your order. Photos are retained for 90 days after submission to support reprints and quality inquiries, after which they are automatically deleted. We do not use your photos for training, advertising, marketing, or any purpose other than order fulfillment unless you provide explicit consent.
5. Data Security
We implement industry-standard security measures to protect your personal information, including:
- Encryption in transit (TLS/HTTPS) and at rest (AES-256).
- Secure payment processing through third-party payment processors (PCI DSS Level 1 compliant).
- Access controls and authentication for all internal systems.
- Regular security reviews of our infrastructure.
No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information as follows:
- Account data (phone, email, address): Retained while your account is active and for 30 days after account deletion to allow for recovery.
- Photos: Retained for 90 days after photo submission, then automatically deleted.
- Payment records: Retained as required for tax and accounting purposes (typically 7 years).
- SMS logs: Retained for 90 days for customer support purposes.
7. Your Rights and Choices
7.1 All Users
- Access: You can view your account information at any time through your account dashboard.
- Correction: You can update your shipping address, email, and payment method through your account dashboard.
- Marketing opt-out: Reply STOP to any marketing message or update your preferences in your account settings.
- Account deletion: You may request deletion of your account and associated personal data by contacting us at support@thatsakeepr.com. We will process your request within 30 days.
7.2 California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose about you.
- Request deletion of your personal information.
- Opt out of the sale of your personal information (we do not sell your data).
- Non-discrimination for exercising your privacy rights.
To exercise these rights, email us at support@thatsakeepr.com with the subject line "CCPA Request." We will verify your identity before processing your request.
8. Children's Privacy
The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will promptly delete it.
9. SMS/MMS Privacy
When you interact with Keepr via SMS/MMS:
- Your phone number is used to identify your account and deliver the Service.
- Photos sent via MMS are transmitted through third-party SMS/MMS providers and stored on our secure servers.
- We do not share the content of your SMS/MMS messages with third parties except as necessary to fulfill print orders (e.g., sending photos to our print fulfillment partners).
- Excluding text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates for marketing or promotional purposes.
- Carrier message and data rates may apply. Contact your wireless carrier for details about your plan.
10. Third-Party Links
The Service may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by SMS or email at least 30 days before the changes take effect. The "Effective Date" at the top of this page indicates when the policy was last revised.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Keepr
Email: support@thatsakeepr.com
Website: https://thatsakeepr.com